English
Italiano
Honda Motor Co., Ltd. today unveiled details about the new Honda RACING Gallery, a facility Honda has established at Suzuka Circuit primarily as a showcase for the succession of Honda F1 machines. The Gallery will serve as a center for Honda communications about its motorsports activities, including the introduction of challenges Honda has taken on to become “number one in the world,” as well as various race technologies. The Gallery will open on April 5, 2024, the first day of the Japanese Grand Prix of the FIA Formula One World Championship (F1) to be held at the Suzuka Circuit in Mie Prefecture, Japan.
Hoping to see it become a center for Honda communications about its motorsport’s activities, the Honda RACING Gallery was designed as a facility where visitors can “experience” Honda’s determination to win and technologies amassed through racing activities. The exhibits include successive generations of Honda race machines, engines and power units that actually competed in races, mostly in F1 races for which this year marks the 60th anniversary of Honda’s very first competition in a F1 race.
The Gallery is designed with black as a basic color tone and places spotlights on each machine on display, enabling the visitors to see and feel the functional beauty of racing machines filled with the cutting-edge technologies of each era.
Honda has been introducing its products and corporate activities, as well as the thoughts and passion put into them, from historical, global and motorsports perspectives at multiple exhibit and hands-on experience facilities. This includes Honda Welcome Plaza Aoyama (Minato-ku, Tokyo) and the Honda Collection Hall (in Motegi, Tochigi).
Honda will continue to offer high-quality brand experiences and communication opportunities at all points of contact with its customers, striving to make Honda a brand that will continue to be beloved by customers and fans around the world.
After entering the Gallery, visitors walk through the “speed tunnel” that generates a sense of speed and excited anticipation, before entering the main hall, which is designed as a black-toned space with no outside light, so that the colors and shapes of race machines stand out under the spotlights.
On display in the center of the main hall are the two F1 machines that came together transcending time: the Honda RA272 which brought about the first ever F1 race win for Honda at the Mexican Grand Prix in 1965, and the Red Bull Racing Honda RB16B Max Verstappen drove to the World Drivers' Championship in 2021. Looking at these two F1 machines side by side, visitors can sense the tremendous advancements made to F1 machines to date.
Moreover, a group of F1 machines that represent Honda F1 victories are exhibited at the back of the main hall, showcasing the history of Honda challenges and victories in F1 racing. The panel behind each machine has a large display with a number that leads to the story of the machine, enabling visitors to enjoy the “story of victory.”
Also on display are the Honda F1 engines and power units of the past, which were developed and perfected in the pursuit of becoming the world’s number one in each era. Visitors can see the essence of technological excellence in each item.
In the special exhibit area on the B1 floor, race machines associated with a specific race held at the Suzuka Circuit will be exhibited. The F1 Japanese Grand Prix Special Exhibit will start on the opening day, Friday, April 5, 2024. Special exhibits of race machines for various other races, including SUPER GT, Japanese Super Formula Championship (SF) and Suzuka 8 Hours Endurance Road Race, are also being planned for the future.
In commemoration of the F1 Japanese Grand Prix, the special exhibit will highlight Japanese F1 drivers who have fought for victory together with Honda. The exhibit will showcase the F1 machines, as well as other items such as the venerated helmets of F1 drivers.
